Telegram launches its own domains in the .gram zone: opportunities for SEO

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Telegram is taking another step towards a full-fledged ecosystem — now every user will be able to get their own domain in the new .gram zone, just by typing promt. Pavlo Durov announced the launch of interactive sites based on the messenger, which will work directly from his servers, which means that SEO specialists and marketers will get a tool for promoting content without unnecessary intermediaries. In 2026, this flexibility could become a competitive advantage — especially for businesses that already actively use Telegram to communicate with their audience.

What is a .gram domain zone and how will it work

The .gram domain zone is a new Telegram initiative that will allow users to register their own second-level domains (for example, brand.gram) and host interactive sites directly on the messenger’s servers. The idea is simple: instead of complex hosting and settings, it is enough to enter a prompt in Telegram, and the system will automatically generate a site with a unique address. Pavlo Durov announced this project as a way to make the creation of web resources accessible even to those without technical skills.

How will it work? Users will be able to:

• Get a domain like yourname.gram directly in Telegram;
• Create sites with dynamic content (forms, catalogs, chatbots);
• Configure SEO parameters (meta tags, keywords) directly in the interface.

This opens up new horizons for business: for example, local stores will be able to launch an online storefront in a matter of minutes, and bloggers will be able to monetize their content through embedded payments. Since Telegram is already integrated with search engines, .gram domains will have a ranking advantage – especially for the messenger’s target audience.

How Telegram domains will affect SEO and brand promotion

Telegram launches .gram domain zone — and it’s not just a technical update, but a new era for SEO and brand marketing. Now each business account or content creator will be able to get their own second-level domain (for example, brand.gram) and host interactive sites directly on the messenger’s servers. No complicated settings: it is enough to enter a prompt, and the platform will generate a page with auto-filling of data from the profile.

Why is this important for SEO? First, .gram domains will be indexed by search engines — Google and others are already adapting to the new zones. This means that your Telegram channel or bot will be able to appear in the organic search not only for requests of the type “channel [topic] in Telegram”, but also for direct keywords. For example, if you sell eco-cosmetics, the ecobrand.gram domain will become an additional traffic channel.

Secondly, unique domains will increase trust in the brand. Instead of long links on t.me, users will see short, memorable URLs – like classic sites. This is especially relevant for content creators: vloggers or podcasters will be able to redirect the audience from social networks to their own .gram site, where all materials, links to donations or merch are collected.

Finally, integration with the Telegram API opens up opportunities for automation. Imagine: the client goes to shop.gram, sees the catalog, places an order — and all this without leaving the messenger. For a small business, this is a chance to shorten the path from familiarization with a product to purchase, and for large companies, it is a tool for personalizing communication (for example, dynamic pages with promotional offers for different audience segments).

Pavlo Durov emphasized: .gram is not a replacement for traditional sites, but an addition to the Telegram ecosystem. But for those who are already actively using the messenger for promotion, this is a real way to gain a competitive advantage already in 2026.

Pavlo Durov on the new initiative: what users can expect

Pavlo Durov announced the launch of the .gram domain zone as the next step in the development of Telegram — and this is not just a technical update, but a new era for users and business. “Now everyone will be able to get their own second-level domain, for example, brand.gram, and place interactive sites directly on the messenger’s servers,” he noted. All you need to do is enter a prompt into the bot, and the system will automatically generate a customizable page.

For business this means:

• Headache-free SEO: .gram domains will be indexed by search engines like regular sites, but with the advantage of fast Telegram hosting and a built-in messenger audience.
• Microsites in minutes: Online storefronts, landing pages for campaigns or even personal portfolios — without the need to buy hosting or configure a server.
• Deeper integration with channels: Links to store.gram can be embedded in posts, bot buttons or even ads, shortening the path from click to purchase.

Users will get access to easy, fast and safe pages – without advertising, tracking or unnecessary redirects. If earlier Telegram was only a platform for communication, now it is becoming a full-fledged environment for creating content. And most importantly: all this will work on the basis of an already familiar interface — without complex settings or additional tools.

What the launch of .gram means for SEO and AI professionals

The launch of the .gram domain zone is not just a new technical trick of Telegram, but a whole ecosystem for SEO specialists. Now any channel or bot can get its own second-level domain (for example, brand.gram) and turn into a full-fledged site – with interactive elements, analytics and the possibility of promotion. Pavlo Durov made a bet on simplicity: it is enough to enter the prompt, and the platform will automatically generate the page structure. This means that even non-technical users will be able to launch projects in minutes.

For SEO experts, .gram offers several key advantages:

• Localization of content. Domains in the .gram zone will be indexed by search engines as separate sites, which will allow them to be optimized for specific requests (for example, “buy tickets Kyiv.gram”).
• Speed of indexing. Telegram is already highly trusted by search engines — new pages will appear in search results faster than classic sites on .com or .ua.
• Built-in analytics. The platform will provide basic metrics (traffic, user behavior), and integration with Google Analytics or similar will become standard practice.

AI plays the role of a catalyst here. Tools like Telegram AI will be able to automatically generate SEO-optimized descriptions, meta tags, and even content structure for specific keywords. For example, a bot for an online store will be able to independently create product pages based on search queries, and marketers will focus on strategy. In 2026, this is no longer a fantasy — companies like Shopify or Wix are integrating similar solutions for their customers.

The main challenge? Competition. If previously SEO in Telegram was limited to the optimization of posts and links, now you will have to fight for the top positions in the search as on ordinary sites. But those who are the first to master .gram will have an advantage – especially in niches with high activity in messengers (e-commerce, news, education).