Marketers face a strange paradox every day: 90% of customer decisions are made at the subconscious level, and we still try to sell them the “rational” benefits of the product. For example, an experiment with… Cognitive biases in marketing

The Bub and Kiki test is a unique psychological test that helps to explore the features of creative thinking and reveal the hidden connections between form and sound in our consciousness. This simple but ingenious… Buba and Kiki is a test for the development of creative thinking